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With No Hopes of Winning, Find Out Why One World’s Toughest Mudder Keeps Coming Back for More

By Matt Alesevich | 07. August 2015


Think finishing World's Toughest Mudder as a team is glory in itself? Indeed it is, but this year we've partnered with Cellucor to kick things up a notch - okay - 100,000 notches. If you and your team of 4+ complete 100 miles or more at WTM 2015, we're giving you $100,000.

Read on about Jason Rulo's journey through WTM 2014 and hear about the trials and tribulations of what is undoubtedly THE WORLD'S TOUGHEST COURSE.

While the 24-hour World’s Toughest Mudder obstacle race attracts the world’s finest endurance athletes like Amelia Boone and Ryan Atkins, for a majority of participants, the event isn’t about the win, it’s about the experience.

St. Louis, Missouri’s Jason Rulo is one of these participants. A 37-year-old personal trainer and soon-to-be four-time World’s Toughest Mudder, Jason has no plans to leave WTM 2015 with a cash prize. That’s okay with him, however, because he’s in it for the stories - stories he considers priceless.

Here’s what Jason had to say about WTM in a recent interview.

You’ve already finished three WTMs. Why come back?

Leading up to the 2014 WTM, I planned on it being my last WTM for a while - especially after I completed my personal record of 55 miles. However, after about two weeks of reminiscing my experience with other racers, I realized that I'd miss not seeing them and having the chance to experience WTM will those people all over again. In the end, it's the people as much as the event itself that will keep me coming back.

It's the people as much as the event itself that will keep me coming back.

You stayed on course the whole 24 hours at WTM 2014. What kept you going?

I have always had a never say die attitude.  I may not be the best one out there, but no one will outwork me. The mental key, in my opinion, is to break each lap into a series of tasks and only focus on the very next task. Never look ahead because it will demoralize you.

What was your most memorable moment of last year’s event?

I have two moments from the race that stick out in my mind. The first was around 2am when I was waiting for help to get over [the] Hump Chunk [obstacle] and along came the [2014 WTM team champions] Wolfpack. While still there, [2014 WTM women’s champion] Amelia [Boone] came up too. It was a hell of a place to run into them. The second was when the morning sun broke the horizon. At that moment, I knew that I would make it.

We’re coming back to Vegas. What advice do you have for people running in Vegas for the first time?

Never underestimate the environment at WTM. Plan your gear for every contingency. Bring all of your gear because you never know when it's that buff or that old windbreaker that might make the difference.

You’re running to raise money for a charity, The Mission Continues. What is their mission?   

The Mission Continues empowers veterans facing the challenge of adjusting to life at home to find new missions. They redeploy veterans in their communities, so that their shared legacy will be one of action and service. TMC offers services nationwide that include fellowship programs for veterans as well as community service projects for both the general public as well as veterans looking to give back.

What inspired you to raise this year?

There are a lot of athletes out there who are able to raise a lot of awareness for causes through their physical efforts. Last year, Mudder Matt Gregg was able raise an astounding $30,000 for the Wounded Warrior Foundation as he prepared for WTM. I figured if he could do that then I can do something as well. From now on, for me, WTM is going to be more than just about my racing.

What advice do you have for people on the fence about running?

If you love the sport and you feel you can deal with the suck for 24 hours then don't hesitate. Take the leap. Challenge yourself to be your best and you will never regret it.